Performance Marketing & Growth
Hi, I'm
Madhav
Chawla.
Performance Marketing & Growth Leader
Scaling D2C & eCommerce brands through data, content and experimentation.
Looking for new opportunities in UAE & GCC
6+
Years Experience
5
Brands Scaled
6+
Years Experience
10M AED+
Monthly Budget Managed
5
Brands Scaled
What I Do
Areas of Expertise
Owning Brand P&L and Driving Revenue Growth
Full ownership of topline, CAC, LTV and CM2 across D2C brands at DGM level
Driving New User Acquisition via Meta and Google
Performance campaigns built around cohort LTV, not just ROAS
Reading Data Beyond ROAS
LTV modeling, blended CAC, incrementality testing and attribution
Launching New Products and Finding Market Fit
Scaled 15+ SKUs from zero to $50K/month through proposition, pricing and creative testing
Creative Strategy and A/B Experimentation
Structured testing frameworks across Meta and Google, improving CTR by 15%
CRM, Retention and Lifecycle Automation
MoEngage and WebEngage flows driving app adoption and repeat purchase
By the Numbers
Key Achievements
+20%
Increased BAU daily revenue by ~20% (~$10K/day) for The Derma Co through funnel refinement, discount optimisation and smarter media allocation
8-10x
Executed major sale events achieving 8-10x BAU revenue via meticulous planning, real-time optimisation and cross-functional coordination
$50K/mo
Scaled 15+ new SKUs from zero to $50K/month steady revenue through proposition, pricing and creative testing end to end
2% to 5%
Improved CM3 from 2% to 5% at Snapdeal through better budgeting, funnel optimisation and spend efficiency
Career
My Journey So Far
Jul 2024 - Present
Deputy General Manager, Growth
Honasa Consumer Ltd. (Mamaearth)
Drove end-to-end D2C growth across brands, leading performance, retention and SEO. Improved topline, efficiency and brand scale. Owns full P&L for The Derma Co and Aqualogica.
Jul 2023 - Jul 2024
Growth Manager
Snapdeal
Led performance and marketing analytics for marketplace categories, improving marketing P&L by 10% and driving app-first adoption across the platform.
Mar 2022 - Jun 2023
Associate Growth Manager
Snapdeal
Drove incremental growth through audience segmentation, automation and campaign efficiency. Built geo-incrementality testing framework improving budget accuracy by 20%.
Jul 2021 - Mar 2022
Senior Growth Analyst
Snapdeal
Built in-house attribution model and predictive LTV modeling to focus acquisition on quality users over volume.
Jan 2020 - Jul 2021
Growth Analyst
Snapdeal
Supported marketing data systems and ad analytics, building early performance frameworks during Snapdeal's business transformation.
6 Years of Consistent Growth
DGM
Current level, reached in 4 years
25%
YoY topline growth at Honasa
4
Internal awards across 2 companies
BE
Engineering, Thapar Institute 2020
Recognition
Rewards and Recognition
🏆
Scotch Award
Honasa (The Derma Co) - FY 2023-24
Recognised for leading The Derma Co's D2C growth through experimentation and retention-led strategy, driving a 30%+ increase in daily average revenue within 4 months.
🏅
Value Champion Award
Snapdeal - Q4 FY 2023-24
Awarded for cross-channel efficiency and data-driven decision making that improved marketing ROI and delivered measurable business growth.
🏆
Best Team Player
Snapdeal - Q1 FY 2023-24
Honoured for collaboration and leadership across marketing, analytics and product teams to deliver unified growth results.
🏔️
Mountain Mover
Snapdeal - Q1 FY 2022-23
Honoured for high-impact campaign delivery and consistent innovation in scaling marketplace growth under tight deadlines.
Let's work
together.
Open to senior growth and performance marketing roles in UAE & GCC. Actively looking for the right opportunity.
[email protected] WhatsApp: +91 99885 62677 linkedin.com/in/madhav-chawla +91 99885 62677Send a message
I read every message personally.