Ecommerce & Revenue Leadership
Hi, I'm
Madhav
Chawla.
Ecommerce Revenue Leader & Digital Business Builder
6 years owning ecommerce revenue across D2C brands. Acquisition, conversion, retention and LTV not as channels, as a system.
Open to senior ecommerce and commercial growth roles globally
6+
Years Experience
5
Brands Scaled
6+
Years Owning Revenue
3
D2C Businesses Owned
8x
Peak Revenue vs Baseline
What I Do
I own the full
revenue engine.
Revenue Ownership
Full P&L accountability. Revenue forecasting, strategy and execution across ecommerce businesses.
Customer Acquisition
Paid and organic working as one system. Meta, Google, SEO optimised for LTV not just ROAS.
Conversion and CRO
Homepage merchandising, offer architecture, funnel testing maximising revenue from every visitor.
Retention and LTV
CRM, lifecycle flows and segmentation that turn first purchases into long-term customer relationships.
Experimentation
Structured A/B testing and incrementality measurement. Every decision is tested before it is scaled.
Cross-functional Leadership
Working across Product, Creative, Tech, CRM and Agencies toward one outcome: revenue growth.
Business Impact
Revenue moved.
Businesses changed.
+20%
Daily website revenue grew 20% at The Derma Co. Rebuilt the full funnel: offer structure, media allocation and conversion flow.
8-10x
8-10x baseline revenue delivered during peak sale events through commercial planning, real-time optimisation and cross-functional execution.
$50K/mo
Built a $50K monthly revenue stream from zero by launching 15+ SKUs. Owned pricing, positioning and experimentation end to end.
+15 pts
Marketing margin moved from -10% to +5% by rebuilding attribution and cutting spend on channels that looked good but added nothing.
How I Think
I solve business problems,
not marketing problems.
Case 01 — Biotique
Traffic was high. Revenue was not following.
Problem
High traffic, low conversion. Offer strategy was generic. Merchandising had no logic. Homepage was not driving revenue intent.
What I did
Rebuilt homepage merchandising, introduced category offer architecture and launched a structured experimentation roadmap.
Business outcome
Revenue per session improved. Repeat purchase rate increased. Website became the primary growth lever.
Case 02 — The Derma Co
Strong brand, inconsistent daily revenue.
Problem
Media spend was high, blended returns were weak. Discounts were eroding margin. Funnel had leaks at every stage.
What I did
Restructured media using LTV cohorts. Rebuilt offer strategy by segment. Ran CRO across landing pages and checkout. Built a bid engine on incrementality signals.
Business outcome
Daily revenue up 20%. Sale events at 8-10x baseline. CM3 from 2% to 5%. Revenue became predictable.
Case 03 — Snapdeal
Marketing was spending. No one could prove it was generating revenue.
Problem
Attribution was last-click. Retargeting was over-credited. True incrementality was unknown. Margin was -10%.
What I did
Built multi-touch attribution. Ran geo-incrementality tests. Rebuilt budget allocation on true contribution. Built an LTV bidding engine.
Business outcome
Margin moved from -10% to +5%. Budget accuracy up 20%. ROAS up 7-9%.
Career
Where I've
owned revenue.
June 2026 - Present
Lead, Website Revenue
Biotique
Full ownership of website revenue. Leading acquisition, CRO, CRM, merchandising and offer strategy. Managing Product, Creative, Tech and Agency teams toward one outcome: revenue growth.
Jul 2024 - June 2026
Deputy General Manager, Growth
Honasa Consumer (The Derma Co)
Full P&L ownership for The Derma Co and Aqualogica. Daily revenue up 20%, sale events at 8-10x, 15+ SKUs scaled to $50K/month, CM3 from 2% to 5%.
Jul 2023 - Jul 2024
Growth Manager
Snapdeal
Commercial growth across marketplace categories. Built attribution infrastructure, drove app-first revenue strategy, improved marketing margin by 10%.
Mar 2022 - Jun 2023
Associate Growth Manager
Snapdeal
Built the commercial foundations: geo-incrementality testing, multi-touch attribution and LTV-based bidding. Margin from -10% to +5%.
Jul 2021 - Mar 2022
Senior Growth Analyst
Snapdeal
Built in-house attribution model and predictive LTV modeling to focus acquisition on quality users over volume.
Jan 2020 - Jul 2021
Growth Analyst
Snapdeal
Supported marketing data systems and ad analytics, building early performance frameworks during Snapdeal's business transformation.
6 Years of Owning Revenue
3
D2C businesses owned end to end
25%
YoY topline growth delivered
8-10x
Peak revenue vs baseline
4
Internal awards for business impact
Recognition
Recognised for
business impact.
🏆
Scotch Award
Honasa (The Derma Co) - Q4 FY 2025-26
Recognised for leading The Derma Co's D2C growth through experimentation and retention-led strategy, driving a 30%+ increase in daily average revenue within 4 months.
🏅
Value Champion Award
Snapdeal - Q4 FY 2023-24
Awarded for cross-channel efficiency and data-driven decision making that improved marketing ROI and delivered measurable business growth.
🏆
Best Team Player
Snapdeal - Q1 FY 2023-24
Honoured for collaboration and leadership across marketing, analytics and product teams to deliver unified growth results.
🏔️
Mountain Mover
Snapdeal - Q1 FY 2022-23
Honoured for high-impact campaign delivery and consistent innovation in scaling marketplace growth under tight deadlines.
Ready to own
your revenue.
Open to senior ecommerce, commercial growth and digital revenue leadership roles globally. If you need someone to own the business, not just run campaigns, reach out.